THE WINNING PROGRAM

Standard Chartered Bank's best practice Living with HIV program began as an internal workplace HIV education campaign before it was rolled out to local communities. The success of the Bank's community investment is largely due to the varied partnerships-with business, foundations and academic institutions-that allowed the company to bring its workplace program to scale effectively.

Through collaboration with other organizations, the Bank aims to educate one million people about HIV/AIDS by 2010, using resources, models and tools-including an online e-learning module-that the company has developed during ten years of experience conducting HIV education for its employees. The HIV education tools are available in 10 languages, and Living with HIV uses a volunteer network of "HIV Champions" who educate their peers about HIV-including components on reducing stigma and encouraging people to get tested for HIV.

The Bank's community investment partners include a number of national governments, the Clinton Global Initiative and other companies, such as Crown Worldwide and Virgin Group.

CRITICAL SUCCESS FACTORS

Engaging Small and Medium Enterprises
In partnership with the World Economic Forum, the Bank has worked with small and medium enterprises, most of which to do not have enough resources to create HIV/AIDS programs on their own and employ workers who are less educated than those at the Bank. The partnership has already reached more than 1,000 SMEs in Africa alone.

Leveraging Partners to Fill Gaps in Reach
Fifteen to 24-year-olds account for 45 percent of new HIV infections-an age group to which the Bank has limited access. By partnering with AIESEC (one of the world's largest student organizations) and through one-on-one collaborations with other schools and universities in endemic regions, the Bank will be able to reach 300,000 young adults with HIV/AIDS education by 2010.